Make the value
defensible.

Your buyer wants the solution.
Finance needs a reason to invest.

Valcaren builds the buyer-specific financial model and executive case for B2B software, data and AI sales teams.

On-demand value engineering for
B2B software, data and AI vendors.

ANATOMY OF A BUSINESS CASE001 / EXAMPLE
$494,000annual economic potential
1 block = $1,000Drag to rotate
The headline combines two kinds of benefit. Separate them before treating the full amount as a cash return.
Synthetic base scenario

A live deal.
A stretched team.

Bring Valcaren in when a buyer needs a business case and your team lacks the time or a dedicated value engineer.

You keep the relationship.

Your account team brings the product knowledge, buyer context and available inputs.

We take on the business case.

We test the economics, build the model and prepare your champion for the investment discussion.

Already have the expertise and capacity internally? Use it. Valcaren fits when one opportunity needs focused work that your team cannot cover.

Give your champion
the workings.

A model Finance can inspect. Sources your champion can trace. Materials they can take into the decision room.

Read a sample executive memo.
Synthetic data; not a client engagement.

Read the executive memo .pdf

Assess first.
Build if it holds.

The Approval Sprint starts with a paid assessment. The full build is a separate decision.

01

Decision Gate

3 business days after agreed inputs

Is there a case worth building?

You leave with

  • A decision summary and stakeholder map
  • Evidence gaps and preliminary value ranges
  • A recommendation on the next step
BuildDevelop the case
ReformulateChange the premise
StopDo not proceed
02

Approval Build

Scope and timing confirmed at the Gate

Build the case your buyer can defend.

You leave with

  • An editable financial model with scenarios
  • A sourced investment memo and five-slide narrative
  • A decision map and executive rehearsal

Scope, timing and review responsibilities agreed before the Build.

Start with one live opportunity.

Discuss the blocker and whether the Decision Gate fits.

Discuss your opportunity +

See what changes
the decision.

An illustrative software investment case.
Separate capacity from cash, test the inputs and include the full buyer cost.

WORKED EXAMPLE / 001

Select a step to inspect
how the case is built.

01/ 05
ENTERPRISE EXCEPTION PLANNINGCLAIM UNDER REVIEW
SYNTHETIC EXAMPLE · NOT CLIENT WORK

Where is your buyer’s case missing evidence?

Discuss your opportunity +

Bring one
live opportunity.

Tell us what is being evaluated and what Finance still needs answered. We assess whether a paid Decision Gate is the right next step.

Alejandro Sánchez · Founder, Valcaren

No confidential files needed for the first conversation.